Pentagon Federal Credit Union (PenFed)

WHITE

Build and manage a consistent foundation and strong identity for one of America’s leading financial institutions, PenFed Credit Union. The new logo and brand bring a sense of confidence and optimism to the organization's identity, support the primary goal of increasing and engaging new members, while also maintaining member retention. This initiative was geared towards PenFed’s current member base of 1.3 million, and towards prospective members, who are unsure of both who PenFed is and what PenFed can do for them.