CoastHills Credit Union

Subcat Media

Create awareness of our home loan program, while increasing our real estate loan portfolio.

Although CoastHills has a great reputation for offering competitive car loans throughout the Central Coast, our research showed we didn’t have the same name recognition for our home loan program. People simply didn’t know we offered real estate loans. This campaign was developed to coincide with our new brand rollout, utilizing a new brand voice and approach to product promotion.

Our target audience: Consumers who live or work on the Central Coast of California.