Fibre Federal Credit Union
BOOM
Establish ourselves as the top of mind choice for both members and non-members in a saturated credit union market.
Situated in the less populated corners of the Pacific Northwest, outdoor media placement is far less expensive than in other markets. With the right message, our billboards can not only get seen, but become the talk of the communities.
Tucked away in towns like Rainer, Woodland and Castle Rock, Fibre Federal and TLC truly is like a family to its members. We proudly proclaim that our members are the same people you see at the local grocery store, at the gas station, and even across the dinner table. While other financial institutions sought to distance themselves from their small town roots, we decided to celebrate our extremely local roots.
Fibre Federal Brand Evolution
Category
Rebrand/Brand Evolution > Rebrand/Brand Evolution - $1 Billion and Greater
Winner Status
- Silver