P1FCU

The key objective of this campaign was to grow our direct auto loan portfolio. We were in a position where low rates made auto loans very attractive and we needed to help balance our loan to deposit ratio.

Founded in 1938, P1FCU was built on the principles of educating and empowering employees of Potlatch Forest Inc. We may have grown to serve members throughout the Northwest, but our values are still rooted in creating lifelong partnerships with each of our members, employees, and communities. Over the last 85 years, our membership has grown to nearly 120,000 people. 78% of this membership falls between 25 and 74, with the average member age being 48 years old. The average membership length is 7.52 years. P1FCU members live all over the country, with the highest concentration in the beautiful Northwest.