Simplicity Credit Union

Exclamation Services

The Simple Life Game was designed to elevate our team’s engagement at community events from typical business expo games like Plinko to something we felt would be eye-catching and memorable.

The gameboard features custom illustrations reminiscent of a vintage game of Life from the 1950’s or 1960’s but with vignettes that reflect diversity and encourage the viewer to see themselves in the life they want to live.

The ideal consumer for this piece would be a Millennial within our membership area that is somewhat established – renting or owning a home, good job time, and some disposable income – and is either a current member needing a reminder to contact their credit union or is a nonmember looking to establish a new financial relationship.