Government Printing Office Federal Credit Union
OMNICOMMANDER
The goal of the GPO FCU Holiday Loan Campaign was to drive loans for members in need of additional funds through the holiday season. At GPO FCU we know that many families struggle to make ends meet during the holiday season. With this campaign, we pushed to drive awareness to our members of the benefits of taking a loan with the credit union rather than using high-interest rate credit cards or worse payday lenders.
The target audience was our existing and qualified members who needed assistance during the holiday season. Our goal was to meet or exceed the holiday loans from 2021.
GPO Holiday Loan Campaign
Category
Comprehensive Campaign > Comprehensive Campaign - $500 Million and Less
Winner Status
- Silver