Raiz Federal Credit Union

CultureSpan Marketing

After 86 years, El Paso Area Teachers Federal Credit Union (TFCU), underwent a full rebranding and name change.

The name Raiz Federal Credit Union, was inspired by our deep rooted history with teachers. The same passion that our seven founding members had in 1936 can still be found today within each of our employees. As Empowering Mentors, we guide our members to focus on their goals and help them get there by creating new pathways to success.

Our new name, logo and brand were launched with much success, at an event where business leaders, local dignitaries, and the media were present.