SPIRE Credit Union

On April 7, 2022, SPIRE Credit Union announced their new partnership with Como Friends, the nonprofit partner of the Como Park Zoo and Conservatory in Saint Paul, Minnesota. SPIRE proudly became the title sponsor of the Sparky Show, a staple attraction that showcases Como’s seals and sea lions, originally launched in 1956.

Como Park Zoo and Conservatory opened in 1897 and is the most visited cultural institution in the state of Minnesota. It is admission free and open 365 days per year, welcoming nearly two million annual visitors. In 1999, Como Friends was launched and more than $46 million was invested in Como to expand their exhibits and programs, which included the newly renovated Como Harbor.

The Sparky Show is located within Como Harbor and runs two shows daily.

Once the partnership was finalized, SPIRE designed a new logo in-house that combines the SPIRE brand with Como’s beloved sea lion figures. Variations of this logo were created for various marketing materials, including promotional products, social media, and branding elements at Como Zoo.

SPIRE’s target market includes individuals and families; ages 25-50; in their prime borrowing years; throughout Minnesota.