Raiz Federal Credit Union
CultureSpan Marketing
The name Raiz Federal Credit Union (previously known as El Paso Area Teachers Federal Credit Union) was inspired by our deep rooted history with teachers. The same passion that our seven founding members had in 1936 can still be found today within each of our employees. As Empowering Mentors, we guide our members to focus on their goals and help them get there by creating new pathways to success.
Each Empowering Mentor has the following traits:
•A trusted expert who’s knowledgeable but never stuffy, like a favorite teacher—passionate, insightful, and inspiring you to reach your potential.
•A natural communicator who picks up on your concerns—and expresses things in a way you can relate to, who takes complex or intimidating topics and helps you feel smarter.
•A champion for you and your goals who respects what matters to you.
•A guide who never talks down to you, and instead elevates your ambition.
Raiz Federal Credit Union Rebrand
Category
Rebrand/Brand Evolution > Rebrand/Brand Evolution - $501 to $999 Million
Winner Status
- Gold