Oxford Federal Credit Union

Synergent

The objective of this campaign was to increase lending dollars, specifically auto and recreational loans, at Oxford Federal Credit Union (OFCU).

The credit union's data was mined based on a segmentation process to identify members best suited for the program. The targets are broken out as follows (3,106 unique members):
▪ 709 members making ACH auto loan payments to other lenders
▪ 678 members making regular ACH undefined payments between $200-$600
▪ 917 members who paid off their OFCU auto/rec loan in the past 12 months
▪ 229 members who are due to pay off their OFCU auto/rec loan in the next six months
▪ 955 members who have a checking account and a loan but not auto/rec loan with OFCU

OFCU serves the communities of Androscoggin, Cumberland, Franklin, Kennebec, Knox, Lincoln, Oxford, Sagadahoc, Somerset and York counties in Maine. Individuals are also eligible if they are an immediate family member or share a residence with someone who is already an OFCU member.