TopLine Financial Credit Union

TopLine Financial Credit Union rolled out a series of campaigns based around brand awareness and the different products offered through partnering with KARE-11, an NBC-affiliated television station, the most watched TV station in Minnesota. This opportunity allowed us to put TopLine in the spotlight on a platform that consumers know and trust. We also featured our ads on over 125+ streaming television networks. Ads were also run on broadcast and streaming TV during the Beijing Olympics, as TopLine as a proud sponsor.
We aired 3 different spots that featured our different campaigns such as a brand awareness campaign, Home Equity Line of Credit campaign and our Auto campaign. All of our commercial spots were designed to promote the benefits of belonging to a credit union and showcasing our “Purpose. Passion. Pride.” tagline. TopLine is proud to be member owned, passionate about providing exceptional service and quality financial products, and purposeful about making a positive impact in the communities we serve.
The objective of TopLine’s awareness campaign, “Passionate About Helping People,” was to increase brand awareness and recognition in the Twin Cities market area, ultimately to attract new members and increase overall product growth, using a combination of traditional and digital advertising.

Target audience includes: membership is available to anyone who lives, works, worships, attends school or volunteers in the 11 Twin Cities (Minneapolis/St. Paul, MN) counties of Anoka, Carver, Chisago, Dakota, Hennepin, Isanti, Ramsey, Scott, Sherburne, Washington and Wright. Along with current TopLine members (49,000), employees, Board and Supervisory Committee members, and community at-large being non-members who may be interested in products and services TopLine offers.