Mountain America Credit Union

Mountain America has experienced tremendous growth in recent years, which led us to ask, “Does our logo reflect who we are today?” The answer was “not exactly.”

Our in-house design team identified essential elements, such as the eagle and triangle. However, some of the finer details needed to be modernized. The fine lines through the eagle’s head didn’t reproduce easily on certain materials, the word mark could be difficult to read at smaller sizes, and the colors (combined with the fine lines) could appear muddled on some platforms.

The target audience is current members, as well as residents of the states in which we operate—Arizona, Idaho, Montana, Nevada, New Mexico, and Utah.