Apple FCU

The pandemic changed many things about our business, but it never changed the fact we offer superior products and services to our core members – our educators. When many of our school districts were still conducting the new teacher induction/orientation programs virtually, we had to find a way to connect. That’s when the Financial Fairy was born.

Watch "The Apple FCU Financial Fairy is Here to Help" (2:33):
https://youtu.be/80T4uEBgmiw?si=Nyl-PubvtEWgNkV3

She magically appeared to help new teachers in our footprint with their financial woes so they could focus on what was most important – prepping for the school year ahead. When our school districts asked for digital assets they could provide their new employees in a virtual environment, we introduced ourselves via the Financial Fairy.

Flash forward – the Financial Fairy became so popular, she made a second appearance, despite almost every school district returning to in-person new teacher induction programs. This video was used in our Educator outreach efforts to five school districts in our footprint, but it has also been distributed to the recruitment and retention departments of the school districts we serve. Some districts have even added the video to their public-facing websites and on their internal benefits pages. The purpose of the video was to explain our most popular educator benefits in an engaging and memorable way. In addition to accomplishing our main objective, the Financial Fairy has had several unexpected by-product results. She’s helped forge new relationships with changing leadership and staff in several of our school districts. She’s prompted applications for our own open positions, been the content of re-tweeting by educators and school districts alike and has even provided community partner conversation-starts from organizations outside the education fiel