Austin Telco Federal Credit Union

Our Youth campaign specifically targeted families, particularly parents and guardians with children aged 1 to 17 years in their households. This demographic was carefully selected based on unique financial management needs and aspirations for childhood financial education. Our aim was to connect with families, offering them a product that not only meets their financial needs but also aligns with their goals for their children's financial literacy and well-being, thus addressing the challenges they face in educating and preparing their young ones for future financial responsibilities.