America First Credit Union

In 2024, the state of Utah finally got a National Hockey League team.

As a strong supporter of the communities we serve, including the high school, collegiate, and professional sports teams that bring people together in those communities, America First Credit Union (AFCU) became the official credit union partner of the Utah Hockey Club. Included in that partnership was the ability to offer AFCU members an exclusive team debit card.

The objective of the campaign was to introduce AFCU as the official credit union of the Utah Hockey Club and to encourage adoption of the new team debit card.

Our target audience was Utah Hockey club fans. These fans have dreamed of having an NHL team in Utah, and they would be excited about being able to show their fandom with every swipe of the new team card.