America First Credit Union

The partnership between America First Credit Union (AFCU) and the Utah Jazz is more than 30 years old, and AFCU is the official credit union of the Utah Jazz. However, with NIL deals and broadcast rights, other credit unions also have ads in Jazz games featuring Utah Jazz players. The objective of this campaign was to help set America First Credit Union apart from the dozens of other Utah Jazz official corporate sponsors while promoting AFCU's deposit and loan products.

Our target audience was Utah Jazz fans who regularly watch the games in person and on television.