America First Credit Union
America First Credit Union is a strong supporter of the communities we serve, including the high school, collegiate, and professional sports teams that bring people together in those communities.
As the official credit union sponsor of some of those teams, including the Las Vegas Raiders, we are also able to offer our members ways to show their team pride with every purchase by using the exclusive team debit card. These ads let fans know about the Raiders debit card and where to get it.
Our target audience was Las Vegas Raiders fans. These fans love their team and want to show that passion on their debit cards.
Raiders Debit Card Campaign
Category
Sponsorship and Partnership Marketing > Sponsorship and Partnership Marketing - $1 Billion and Greater
Winner Status
- Silver
