Blaze Credit Union
On January 1, 2024, Blaze Credit Union was born, a result of the significant Hiway and SPIRE merger. Keeping both credit unions’ histories in mind, yet wanting a bold new look and name, Blaze was created. The name Blaze was chosen because of the action and images it conjurors. It can be a noun or used as a verb. Our goal is to blaze trails, provide guidance and navigation to our members along their journey of life. The color palette is full of copper, black, gold and greens to reflect regional scenery. The tagline, go for it, is also about action, calling our members to take steps toward their dreams.
SPIRE & Hiway are Now Blaze
Category
Rebrand > Rebrand - $1 Billion and Greater
Winner Status
- Silver
