Campus Federal Credit Union

Objectives:
- Boost awareness of Campus Federal’s auto loans via eye-catching digital ads.
- Increase pre-approval applications through a simplified, CTA-focused user journey.
- Strengthen brand trust by aligning messaging with milestones like graduation and summer travel.
- Drive engagement using interactive formats and tools like QR codes.

Target Audience:
- Young adults and recent grads exploring auto financing.
- Current and potential members seeking flexible loan options.
- Digitally active consumers on social media and online platforms.