Royal Credit Union
in-house
At Royal Credit Union, our Datatrac reports consistently show us that we have some of the best
rates in the market. So, why the heck would any of our Members have auto loans anywhere else?
(Yeah, we can't figure it out either.) With this mailer, we targeted approximately 3,000 creditworthy
Members with auto loans at other financial services providers.
Royal Credit Union grew out of the Uniroyal (as in tire plant) employees' credit union. Formed in
1964, we have a large contingent of middle-class, blue-collar legacy Members in the Chippewa
Valley, but we're working to penetrate the Twin Cities metro market as well. Our average age is
40, so we're doing well with reaching that younger demo, at least relatively speaking.
Every Great Story Auto Loan Mailer
Category
Direct Mail Single > Direct Mail Single - $1 Billion and Greater
Winner Status
- Bronze