Comparison Auto Refinance Mailer
Direct Mail Single > Direct Mail Single - $500 Million and Less
Northern Credit Union
We were looking to target members who had an auto loan at another financial institution to get them to refinance with us. We were measuring loan qty and dollars financed for the primary product - auto loans, secondary product - HELOC, tertiary products - mortgages and credit cards. We also wanted to measure other loans that came in from these eligible members that were not part of the promotion such as signature and other secured loans.
The total number of eligible members was 1792.