Clearview Live Video
Video - NEW CATEGORY FOR 2017 > Video - $1 Billion and Greater
Clearview Federal Credit Union
Our goal in creating the Clearview Live video was to promote our new video teller machines (VTMs) and show people how they work in a fun, modern way. Since video teller machines are still fairly new in our region (Southwestern Pennsylvania), we not only needed to tell our members and prospects that we were offering the technology, but also how it works and why it would be convenient for them. We wanted something we could share on social media that would give life to the VTMs and the entire process, so we came up with a way to show and tell them at the same time.
Although we have thousands of members living all across the country, the majority of our membership resides in Southwestern Pennsylvania within our 10-county field of membership. As a community-chartered credit union, we serve members of all ages, backgrounds and income levels, and our charter area includes urban, rural and suburban communities. For this reason, we knew we would have members with varying levels of comfort and familiarity with this type of technology, and we knew it would take more than a photo or a wordy description of a VTM to convey its benefits. We also knew we should focus primarily on members and prospects in this Southwestern Pennsylvania area, rather than all of our nationwide members, since we would be initially launching the machines solely in the Southwestern Pennsylvania region.