Comprehensive Campaign > Comprehensive Campaign - $501 to $999 Million
Xceed Financial Credit Union
When you slash auto loan rates to as low as 1.75% for 60 months, it’s not something to keep to yourself. And since a fantastic rate like that can make lots of members happy, “Drive Happy” was the perfect theme for Xceed Financial Credit Union’s marketing campaign to get the word out!
Xceed Financial is a nationwide credit union, so we decided to cast a wide net with some components of the auto loan campaign, with creative campaign extensions to promote the rate in three of our key markets: Rochester, New York, San Jose, California, and Lewisville, Texas.