Xceed Financial Credit Union
When Xceed Financial Credit Union slashed its auto loan rates to as low as 1.75% for 60 months, we knew it would make our members happy, so we got the word out with a comprehensive campaign that we, naturally, themed “Drive Happy.” A major component of that campaign was a direct mail piece, letting targeted members know that they were preapproved for an auto loan through the Credit Union.
Drive Happy - Preapproval
Category
Direct Mail Single > Direct Mail Single - $501 to $999 Million
Winner Status
- Gold