2016 Holiday Giveaway
Social Media > Social Media - $501 to $999 Million
United Heritage Credit Union
To help spread holiday cheer, United Heritage Credit Union conducted a Holiday Giveaway allowing entrants the chance to win one of five festive prizes this holiday season. The primary goal of United Heritage Credit Union’s Holiday Giveaway was to generate new sales leads. As a credit union, our business is dependent on gaining new members as well as having existing members open new accounts and new loans.
United Heritage Credit Union is headquartered in one of the nation’s trendiest capitals – Austin, Texas. The young adult population grows daily, and the city, known as the Live Music Capital of the World, has a reputation for its rapidly-growing technology sector and vibrant arts scene.
As a credit union founded in the 1950s for military personnel, many of our members are aging veterans. As such, it's a goal of ours to target members and potential members that are younger and tech-savvy. Running a social- and web-centric campaign for our 10,000-plus social media followers was the perfect way to do that.