GTE Financial
GTE Financial regularly sends communications to our members via email. When the credit union faced a dip in membership, GTE brainstormed different ways to encourage members to join through our Member Referral Program, which provides the referrer $25 for bringing a friend to GTE.
This email was sent out to all members who have provided us an email address when opening an account with GTE Financial. As of this year, the email address is a required field for new members. The email was delivered to 164,000 members.
GTE's Referral Program Email Campaign - Coupon Clipping for Members
Category
Electronic Marketing > Electronic Marketing - $1 Billion and Greater
Winner Status
- Silver