Financial Center Credit Union
Palmer Ad Agency
The objective of the Loan Connections promotion was to increase loan volume.
The overall goal for the promotion was to gross $14.1 million in vehicle, signature and consolidation loans. While not part of the promotional goal, we also featured FCCU Visas to help add our plastics to our members’ wallets.
Financial Center serves a diverse group of members, with SEGs ranging from local government to health workers to practicing Catholics. The Loan Connections promotion targeted 14,000 member households and 134 SEGs.
Loan Connections - Comprehensive Campaign
Category
Comprehensive Campaign > Comprehensive Campaign - $500 Million and Less
Winner Status
- Gold