Mazuma Credit Union
BYM Agency
Mazuma's objectives for this campaign were to increase loan volume on their core lending products: auto loans, mortgages, HELOCs and credit cards. For this campaign, we targeted aspiring Kansas Citians who wanted more in life -- a new car, a better mortgage rate, home improvements, etc. We used specific data from TransUnion and Facebook to target the lending products we were promoting to both members and non-members who met that criteria.
Live Happy. Bank Happy.
Category
Comprehensive Campaign > Comprehensive Campaign - $501 to $999 Million
Winner Status
- Bronze