Mazuma Credit Union
BYM Agency
Our objective was to increase Mazuma's brand awareness and educate potential members in the Kansas City market about the credit union difference. To maximize our engagement with this campaign, we targeted Kansas City Facebook users aged 18-45 who were interested in financial services, credit unions, game shows, comedy and Cash Cab.
Mazuma Cash Car
Category
Image Enhancement: Public Relations, Rebranding, Brand Awareness, Financial Education > Image Enhancement: Public Relations, Rebranding, Brand Awareness, Financial Education - $501 to $999 Million
Winner Status
- Gold