Mazuma Credit Union
BYM Agency
Mazuma's goal was to increase loan volume for autos, mortgages, HELOCs and credit cards. We were to develop a microsite to act as the hub of its "Live Happy. Bank Happy." campaign. It needed to be a place to house content, include online applications and educate Kansas Citians about Mazuma. We targeted Kansas City Facebook users aged 18-45 who were interested in personal finance and financial services. We also used data from TransUnion to target the lending products we were promoting in the direct mail letters to both members and non-members.
Live Happy. Bank Happy.
Category
Microsite > Microsite - $501 to $999 Million
Winner Status
- Gold