Ent Credit Union
Weber Marketing Group
Develop a transformational brand for Ent Credit Union that aligns with the organization’s core focus and vision and positions the credit union as Colorado’s largest member-owned financial cooperative. This includes having a clearly defined and articulated message with a brand that is unique and distinct from the competition while delivering a consistent member experience and unified alignment for processes, systems, and operations.
Target Audience:
Through psychographic research, we defined target audience profiles (young professionals, military and civilian related, mid-career and growing families) to help us better understand what is both unique and universal about our target audiences. These profiles help us play to our personality strengths, tying our themes and core messages to our brand and marketing in everything we do.
Ent’s target audience range is broad: mid 20’s to mid 40’s. These diverse groups share common characteristics in that they are smart with their money and looking for value and quality in their financial institution. Convenience and on-demand access is important for their busy lifestyles. Our target audience needs a financial institution that is committed to them.
Ent offers membership to all who live, work, worship or attend school in:
- Arapahoe, Denver, Douglas, El Paso, Fremont, Jefferson, Pueblo and Teller counties.
- The communities of Firestone, Frederick, Dacono, Ft. Lupton, Mead and Erie in Weld county.
- In addition, membership is open to civilian and military personnel of the Colorado Air National Guard, Colorado Army National Guard and those associated with Buckley Air Force Base in Aurora, Colorado.
- Family members of Ent members are also eligible to join.
Ent Rebrand
Category
Image Enhancement: Public Relations, Rebranding, Brand Awareness, Financial Education > Image Enhancement: Public Relations, Rebranding, Brand Awareness, Financial Education - $1 Billion and Greater
Winner Status
- Gold