Leaders Credit Union
Weber Marketing Group
- Communicate the brand positioning for the credit union & what differentiates Leaders Credit Union
- Be motivating/inspiring for staff - help them better understand the Leaders brand
- Demonstrate how the brand reinforces what Leaders is doing today - How they are the Financial Champion for their members; show it in action
Our target audience is 26-53; spanning unique member needs based on lifestyle. This diverse group wants and needs advice for money management; appreciates value, is deliberate in their spending and is looking for convenience in their lives.
Our target audience needs a financial champion in their corner that will put their needs first and foremost.
Leaders Brand Story Video
Category
Video - NEW CATEGORY FOR 2017 > Video - $500 Million and Less
Winner Status
- Bronze