Leaders Credit Union
Weber Marketing Group
Leaders Credit Union recently completed a rebrand in anticipation of growth within their existing markets and expansion into new markets.
The new logo needed to visually echo the brand in expressing the direction, tone, and voice of the organization as well as being able to stand apart from the competition through differentiation while connecting and appealing to the target audience. Part of this market distinction is ensuring that our logo is distinctly different from the other financial institutions and companies in Tennessee that predominately own a color.
Our target audience is 26-53; spanning unique member needs based on lifestyle. This diverse group wants and needs advice for money management; appreciates value, is deliberate in their spending and is looking for convenience in their lives.
Our target audience needs a financial champion in their corner that will put their needs first and foremost.
Leaders Logo
Category
Logos > Logos - $500 Million and Less
Winner Status
- Silver