Fortera Credit Union
Weber Marketing Group
The objective was to create a new logo that appeals to Fortera’s target audiences allowing the credit union to stand out among their competition.
Our target audience is defined in four profile groups to help us better understand what is both unique and universal about our target audiences. These profiles help us play to our personality strengths, tying our themes and core messages to our brand and marketing in everything we do.
- Career-oriented Millennials: young professional, struggles financially, not into ‘fancy’, first time homeowner, needs 24-hour access.
- Credit-driven consumers: values family & financial security, practical with a sense of flair, seeks value above brand, wants easy access/convenience, worried about money.
- Recent college grad/Millennials: waiting tables but seeks a real job, needs to repay student loans, needs a credit card & auto loan, aspires to buy good brands, active lifestyle.
- Retired military: loyal, on 2nd or 3rd career, wants to retire in 10 years, shops online, athletic, conservative, may be accessing equity for college tuition or remodeling.
Fortera Logo
Category
Logos > Logos - $501 to $999 Million
Winner Status
- Gold