Citizens Community Credit Union
Results Unlimited
The measurable objectives of this project were the number of CDs and the total dollar amount deposited into these accounts. The overall goal was to increase deposits for the credit union. The target audience included everyone in the CCCU field of membership, but specifically those who didn’t currently have a CD at CCCU. The total population of the target area equaled 75,532 people.
Lifestyle CD Campaign
Category
Comprehensive Campaign > Comprehensive Campaign - $500 Million and Less
Winner Status
- Silver