Ardent Credit Union
Weber Marketing Group
The overall goal of the renaming and development of the logo was to best position the credit union for continued growth and success. The name and logo represents the energy, passion, and uniqueness of the organization while reflecting their mission of exceeding members’ expectations in creating the best banking experience possible.
Target Audience: Ardent’s membership is made up of GSK employees as well as those who live, work, worship, volunteer or go to school in Philadelphia, Bucks, Chester, Delaware and Montgomery counties in Pennsylvania.