LAFCU
Publicom Inc.
The objective was to associate our mid-Michigan credit union with supporting quality community life by creating interaction between LAFCU members, the public and giant LAFCU letters. Further, we needed to reimagine a different way to utilize the giant letters and engage the community. Our target audience was residents in our service area.
LAFCU Artists' Letters
Category
Community Engagement - NEW CATEGORY FOR 2017 > Community Engagement - $501 to $999 Million
Winner Status
- Silver