UMe Credit Union
BALANCE
1. Refresh the UMe brand voice, look and feel
2. Roll out a reinvigorated brand to members and Burbank community
3. Show that UMe truly cares about what matters to our members and community
4. Align UMe with our field of membership—the city of Burbank
Our target audience: Current members and prospects in the Burbank community
If it matters to U, it matters to Me.
Category
Comprehensive Campaign > Comprehensive Campaign - $500 Million and Less
Winner Status
- Silver