Mountain America Credit Union
During the Rio Summer Olympics, we looked for new and engaging opportunities to promote our Visa® Platinum Credit Card to a younger segment. Our primary objective was to drive product awareness and highlight the card’s robust rewards program.
Our overall target audience included residents in the Utah, Idaho, Arizona, Nevada and New Mexico. Our target demographic for this campaign skewed younger, ages 25-35.
Epic Visa Campaign
Category
Broadcast & Video > Broadcast & Video - $1 Billion and Greater
Winner Status
- Bronze