Mountain America Credit Union
Mountain America created a targeted direct mail campaign for Gen Y members without a Mountain America Visa® Rewards Credit Card. The main objective was to educate members about the benefits of this credit card and illustrate how their everyday purchases can earn rewards. We targeted existing members within the Gen Y segment who do not currently have a Mountain America Visa Credit Card. Targeted members met age, credit worthiness and product engagement criteria.
Fortune Cookie
Category
Direct Mail Single > Direct Mail Single - $1 Billion and Greater
Winner Status
- Bronze