Gesa Credit Union
For the second year in a row, Gesa partnered with the American Red Cross Serving Central and SE Washington to present the 13th Annual Turkey Trot. Every year, Tri-Citians come together on Thanksgiving morning to “trot” a 5K or a 1 mile track before their big meals. This family-friendly event supports the American Red Cross Serving Central and Southeastern Washington, which provides emergency assistance, disaster relief and life-saving education to the communities of Adams, Benton, Franklin, Yakima, Kittitas, Walla Walla and Columbia Counties. The objective of the event is to:
• Generate awareness of the American Red Cross
• Promote the partnership between Gesa and the American Red Cross
• Generate donation dollars for American Red Cross
• Continue the tradition of providing a family-friendly event on Thanksgiving morning
Gesa’s target audience for this campaign was non-members and members, adults and children, who lived in the Tri-Cities area of Eastern Washington.
Gesa’s members consist of individuals who live, work, worship, or attend school in the State of Washington.
2016 Gesa Turkey Trot Benefitting the American Red Cross
Category
Community Engagement - NEW CATEGORY FOR 2017 > Community Engagement - $1 Billion and Greater
Winner Status
- Silver