2016 Gesa Turkey Trot Benefitting the American Red Cross
Community Engagement - NEW CATEGORY FOR 2017 > Community Engagement - $1 Billion and Greater
Gesa Credit Union
For the second year in a row, Gesa partnered with the American Red Cross Serving Central and SE Washington to present the 13th Annual Turkey Trot. Every year, Tri-Citians come together on Thanksgiving morning to “trot” a 5K or a 1 mile track before their big meals. This family-friendly event supports the American Red Cross Serving Central and Southeastern Washington, which provides emergency assistance, disaster relief and life-saving education to the communities of Adams, Benton, Franklin, Yakima, Kittitas, Walla Walla and Columbia Counties. The objective of the event is to:
• Generate awareness of the American Red Cross
• Promote the partnership between Gesa and the American Red Cross
• Generate donation dollars for American Red Cross
• Continue the tradition of providing a family-friendly event on Thanksgiving morning
Gesa’s target audience for this campaign was non-members and members, adults and children, who lived in the Tri-Cities area of Eastern Washington.
Gesa’s members consist of individuals who live, work, worship, or attend school in the State of Washington.