Catch the Gesa Save Wave High School Campus Branch Campaign
Market Segment Program > Market Segment Program - $1 Billion and Greater
Gesa Credit Union
In 2015, Gesa’s Board of Directors developed specific goals for our High School Campus Branches to achieve during the school year. Gesa’s Education and Outreach team created an innovative way for students in our Campus Branch Program to meet our established goals—The Campus Branch Challenge and corresponding month-long marketing campaign.
Our objective was to engage and empower our students to meet these assigned goals by way of their own marketing campaign.
Our target audience for the ‘Catch the Gesa Save Wave’ campaign were the students and staff of the 10 high schools across Eastern Washington where our High School Campus Branches are located.
Gesa’s members consist of individuals who live, work, worship, or attend school in the State of Washington.