Gesa Credit Union
Our objective was to promote and build awareness of our new co-branded Visa Debit Cards to members and non-members in our Tri-Cities, WA communities. We chose to advertise by wrapping three separate buses, which were strategically placed on three inter-city routes throughout the Tri-Cities.
Background:
In 2016, Gesa partnered with two local sports teams, the Tri-City Americans, our local hockey team, and the Dust Devils, our local baseball team, to launch personalized co-branded Visa Debit Cards. The cards display their names and logos and are available for FREE at any Gesa Member Service Center for our members.
Also in 2016, we partnered with two local school districts (Richland and Kennewick) to offer personalized co-branded Debit Cards for the high schools in their districts. Each high school within the two school districts has their own card featuring their name and logo. These partnerships benefit both Gesa and the School Districts. Students, parents, alumni and community supporters are able to show their pride for their favorite high school while also raising money for the school district. A percentage of each purchase made with one of these debit cards earns money for the high school they represent with every swipe. These cards are also available for FREE at any Gesa Member Service Center.
Our target market for our bus wraps were members and non-members in the Tri-Cities, WA communities. Our community members are passionate about being students and/or alumnae from their designated schools and are also passionate about our local sports teams.
Our members consist of anyone who lives, worships, or attends school in the State of Washington, or are a close relative to someone who qualifies as a member. Our members are loyal, excited about our community involvement, appreciative of our product and service offerings, and supportive of our plans for growth.
Gesa Bus Wraps
Category
Outdoor > Outdoor - $1 Billion and Greater
Winner Status
- Bronze