Gesa Credit Union
In the summer of 2016, Gesa had one goal that was lagging behind all others - new membership growth. We decided to launch a campaign from August 1 – September 30, 2016 to help us achieve this goal! One of our objectives was to acquire new members between the ages of 5 - 18, which consisted of school aged children and millennials. Studies have shown that if you acquire members when they are young, they will be more likely to stay with you throughout the years and also refer their friends and family to your financial institution.
Our target audience for the Super Saver boxes was children and millennials. Gesa’s members consist of individuals who live, work, worship, or attend school in the State of Washington.
Join Gesa for Good Campaign
Category
Product Development - NEW CATEGORY FOR 2017 > Product Development - $1 Billion and Greater
Winner Status
- Silver