CoastHills Credit Union
BALANCE
1. Create momentum toward our year-end Visa growth goal
2. Increase non-interest income through interchange and fees
3. Retain current heavy card users
4. Attract new heavy card users
Our target audience:
Consumers on the Central Coast of California, with a special emphasis on affluent users
Encore Visa Signature Card
Category
Product Development - NEW CATEGORY FOR 2017 > Product Development - $1 Billion and Greater
Winner Status
- Bronze