Comprehensive Campaign > Comprehensive Campaign - $1 Billion and Greater
Oregon Community Credit Union
The objective of the campaign was to increase brand awareness and acquire new checking accounts among 18-24 year old residents of Lane County, Oregon. The campaign was split into two initiatives, consisting of an event at the University of Oregon Week of Welcome and a digital campaign. The metric of success was to open 150 Remarkable Checking Accounts directly attributed conversions from the two day event and the eight week digital campaign.