Pelican State CU

Pelican State Credit Union launched a blog called Pelican State of Mind to talk about family, fun and finance in its Louisiana communities. While our company had a nice-sized social following of around 10,000 across multiple platforms at the time, we wanted to ensure that our new blog would be seen by more than those simply interested in finance and the credit union in general.

The main objective of the blog was to share vital financial education, interesting community news and events, and other aspects of the credit union with members and potential members interested in learning about Pelican. Our goal is help everyone we touch make better financial decisions through fun, informative blog posts on a variety of subjects that the target market was interested in. In order to attract audiences that may not regularly think about their finances, Pelican created locally-targeted fun and family-focused blog posts to gain their interest.