Product Development - NEW CATEGORY FOR 2017 > Product Development - $1 Billion and Greater
Educational Employees Credit Union
Jeffrey Scott Agency
The objective of the campaign was to introduce the new ECOlogical loan and increase loan volume in April of 2016 compared to April 2015. This loan, known formerly as the Energy Efficiency Loan, now includes opportunities to finance water-wise home purchases such as tankless water heaters and synthetic lawn, along with solar panels, ENERGY STAR appliances and dozens of other eligible purchases.
Our target audience was homeowners, age 35-49.