Debt Consolidator 3000
Direct Mail Single > Direct Mail Single - $500 Million and Less
SkyOne Federal Credit Union
Simon & Associates Advertising
Our goal was to book 200 Consolidation Loans with SkyOne members between the promotional period of January 22 – March 31, 2016. The objective was to provide members a loan that would allow them to consolidate their outstanding debt into one low monthly payment and ease their debt worries.
We targeted 1,989 members who were approved through a pre-screen designed for the consolidation loan promotion, segmenting the group by no emails on file, high priority members, and those whose monthly loan payments totaled $500 or more. We wanted to offer members who could use the debt consolidation the most!