40 Ways to Save When You're Terrible at Saving
Image Enhancement: Public Relations, Rebranding, Brand Awareness, Financial Education > Image Enhancement: Public Relations, Rebranding, Brand Awareness, Financial Education - $500 Million and Less
Pelican State CU
Pelican wanted to obtain blog newsletter subscribers to its Louisiana family, fun and finance blog—Pelican State of Mind. In order to meet this objective and incentivize sign-ups, Pelican created the eBook 40 Ways to Save When You’re Terrible at Saving.
Our target audience for the eBook are adults, mainly females, aged 25-55. This is also the demographic Pelican’s most engaged members fall in.
Pelican State Credit Union currently serves a low-income targeted population throughout the state of Louisiana. Pelican’s primary member base is female, low income and located in rural areas of the state where traditional financial services are not as readily available. These members are typically interested in savings, checking, Visa and electronic services. The average age of Pelican’s members is 43.